¿Medalla de oro para la web oficial de los JJOO 2008?
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Press Release

Madrid, September 4, 2008 ip-label, Institut neutre et indépendant de mesure de laip-label, neutral and independent institute of the measure of the perceived quality of digital services, was responsible for measuring the performance of the official website of the Olympic Games as perceived by Internet users who connect from different Chinese provinces and major cities from fifteen major countries.

To obtain the most information possible in these Olympics, the Organizing Committee of Beijing Olympic Games (BOCOG) launched an official website in Chinese and Olympic two languages: English and French. Sohu, official partner of BOCOG, was commissioned to create, host, encourage, update information in real time and to maintain different versions of the website.

An important challenge: to operate a site with such information, it must be nice to see and accessible at all times by anyone from anywhere around the globe.

 

 

Similar results, whatever the version of the web

For several months, ip-label has measured the English and Chinese Site of the Olympic Games in order to be able to obtain not only the results concerning the period of the Games, but also the preceding months.

The following chart shows the trend in the success rate of accessibility to the official website, in two versions: the English and Chinese. We checked a few incidents when approaching on August 8, probably caused by a sharp increase in audience (desire to purchase tickets at the last moment, finding information about programs or even simple curiosity.) Is hereby noted that both versions of the web are performing relatively similar.

 

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A result received from the web, homogeneous for all Internet users the world


The chart below shows, however, that substantial disparities exist depending on the origin of the call. A Japanese surfer takes 3 times longer than a netizen in Shanghai to see the full homepage.

 

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Despite the vast audience of the website is interesting, however, ascertain that the results are relatively homogeneous: an access time between 10 and 13 seconds, which is minimal on this scale.

In order to prevent the occurrence of a funnel effect caused by a localized saturation of the Internet links, it was necessary that all Internet users were not required to connect at the same place. For this, the site was developed on the company Akamai servers, spread a little around the world, and directly connected on the main network operators. There was then an official website of the Olympic Games with exceptional technical skills, but a multitude of servers with a capacity much more reasonable.

Thus, an Internet user is not connected physically York on the same server as an Australian and a Frenchman. And even within the same city, depending on the ISP used, the server was not the same.

 

 

When the result of athletes influence the outcome of the official website


Access to the server and download the home page are not enough to analyze everything that the surfer does when looking for accurate information on the web. For this, he will make a certain number of shares. To measure changes in the applications, ip-label has done a scene that takes place in 4 undertake actions such as an Internet user: connect to the site to download the home page, see the section of presentation of the Olympic sites expand the presentation of the National State and then check the schedule of competitions.

We have seen that the result of access and download the home page were not too impressive, but the degradation was intensified greatly during the development of actions. The observed result is very representative of the interests of the Internet and its use of the service. After an initial peak observed in mid-July, ie one month before the start of the competition, which must be probably the period of completion of the development of travel in China, the results improve in late July, until 8 August, the day of the opening ceremony of the Games. A week later, we see a slight Enhancement, presenting a temporary indifference on the part of Internet users at the end of the swimming, then this peak starts again on August 17, the day after the 100-meter final in athletics man , the fastest in history. The result is improved dramatically from 22 August, at the end of the most prized, to find its level of June.

 

 

What about the Chinese Internet?

Access to the official website of the Olympic Games has also undergone a test from several large Chinese cities, allowing verify the impact of international flows on local results.

As of late June, the result was evolving with high and low, with a rather sharp degradation to June 29. Then in early July, this result was significantly improved and stabilized at a low level until the end of the Olympics. The explanation for this surprising trend is the fact that, until late June, Internet users worldwide were connected on the same physical server, based in China. In early July, the facility's official website on the various networks operating in all major countries of the world to "liberate" the Chinese servers, leaving them only for Chinese netizens, who were able and a thick infrastructure for its own use.
 

Few experienced slowness of internet access and download the pages of the different versions of the official website.

Applying technical means colossal, China successfully achieved one of its greatest challenges: to show the world its technological expertise. They finished first in the ranking of the medals and China now emerges as the big winner in the technology sector of these Olympics.

 

 

About ip-label 

Neutral and independent institute, ip-label, measured by everybody perceived quality of services and digital applications: data (Internet / Intranet), VoIP / ToIP, TV over IP, VOD, SVI and services on mobile terminals. True trusted third party, ip-label asked for more than 1500 direct and indirect customers (operators and Internet service providers, large public and private accounts, e-commerce companies, integrators and SSII) performed daily over 70 million measurements from more than 25 countries worldwide.

Besides the measures, ip-label offers functional computer addresses of companies and its expertise in counseling to accompany them in risk management and reduction of costs related to the performance of enterprise applications in business and customer service provided .

Created in 2000, ip-label enjoys strong growth and makes about 20% of its turnover abroad.

The institute ip-label is certified EN ISO 9001:2000 for its metrology business council and perceived quality of digital services.

For more information: www.ip-label.net

 

Press contact:

Romain Landrieu
Account Manager Spain
Tel: +34 91 181 97 66
Email: rlandrieu@ip-label.net

 

 

 
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