ip-label.newtest, end-user monitoring specialists bring you its latest study from Asia, about carmakers in China.

Unquestionably there is no country like China. While in practically every other country, many companies, particularly automobile manufacturers, are concerned about how low they have sunk without the slightest certainty of being able to lift themselves back up again, every indicator shows exceptional growth in the sale of new vehicles in China. Nevertheless, car manufacturers still need to reach out to the customer, to match the dream to the reality of everyday life. What better than using what has become the medium of media – the internet?

This study addresses upmarket carmaker’s websites on the Chinese internet. While these manufacturers strive to offer ultra-high quality products, sparing nothing on design, options or engines, are their internet sites built and operated in the same spirit of perfection?

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